Privacy Policy
Your privacy is important to us
Last Updated: 16 February 2026
Midtherm UV Limited ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website midthermuv.co.uk and use our services. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
1.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you express interest in obtaining information about our UV-C air purification products and services. The personal information we collect may include:
Contact Information: Name, email address, telephone number, company name, and postal address when you submit enquiry forms or request callbacks.
Communication Data: Any information you provide when you contact us via email, phone, or through our website contact forms, including the content of your messages and enquiries.
Professional Information: Job title, industry sector, and facility type when relevant to product enquiries.
1.2 Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and browsing activity. This information is collected through essential cookies and similar technologies necessary for the website to function properly. This may include:
Device Information: IP address, browser type and version, operating system, and device type.
Usage Data: Pages visited, time spent on pages, links clicked, and the website that referred you to our site.
Technical Data: Session information and error reports to help us improve website functionality.
Important: We do not use tracking cookies, analytics cookies, or third-party advertising cookies. We only use essential cookies necessary for basic website functionality, such as remembering your cookie consent preference.
2. How We Use Your Information
We process your personal information for the following purposes, based on legitimate business interests, contractual necessity, and your consent where required:
2.1 To Respond to Your Enquiries
We use your contact information to respond to your questions, provide product information, arrange demonstrations, and process callback requests. This processing is necessary for our legitimate business interests in customer service and sales.
2.2 To Provide Product Information
We may use your information to send you technical specifications, product brochures, case studies, and pricing information relevant to your enquiry. We will only send marketing communications with your explicit consent.
2.3 To Improve Our Website and Services
We analyse usage data to understand how visitors interact with our website, identify technical issues, and improve user experience. This helps us ensure our website functions properly and provides relevant information about our UV-C air purification solutions.
2.4 To Comply with Legal Obligations
We may process your information to comply with legal requirements, respond to lawful requests from public authorities, and protect our legal rights.
3. Legal Basis for Processing
Under UK GDPR, we process your personal data based on the following legal grounds:
Consent: When you submit a contact form or tick a consent box, you provide explicit consent for us to process your data for the specified purposes.
Legitimate Interests: We process data to respond to enquiries, improve our services, and conduct business operations, provided this does not override your fundamental rights and freedoms.
Legal Obligation: We may process data to comply with legal and regulatory requirements.
4. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you (e.g., email hosting providers, IT support). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your personal information may be transferred. We will notify you before your information becomes subject to a different privacy policy.
Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or to protect our rights, property, or safety.
5. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Enquiry Data: Contact information from enquiries is retained for up to 3 years to allow us to follow up on potential business opportunities and maintain customer service records.
Customer Data: If you become a customer, we retain your information for the duration of our business relationship and for up to 7 years afterward to comply with accounting and legal requirements.
Website Usage Data: Technical and usage data is retained for up to 12 months for website improvement purposes.
When personal data is no longer needed, we securely delete or anonymise it in accordance with data protection requirements.
6. Your Rights Under UK GDPR
Under UK GDPR, you have the following rights regarding your personal information:
6.1 Right to Access
You have the right to request a copy of the personal information we hold about you. We will provide this information free of charge within one month of your request.
6.2 Right to Rectification
You have the right to request correction of any inaccurate or incomplete personal information we hold about you.
6.3 Right to Erasure ("Right to be Forgotten")
You have the right to request deletion of your personal information in certain circumstances, such as when the data is no longer necessary for the purposes it was collected, or if you withdraw consent.
6.4 Right to Restrict Processing
You have the right to request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of the data or object to processing.
6.5 Right to Data Portability
You have the right to receive your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
6.6 Right to Object
You have the right to object to processing of your personal information based on legitimate interests or for direct marketing purposes.
6.7 Right to Withdraw Consent
Where processing is based on consent, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before withdrawal.
6.8 Right to Lodge a Complaint
You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, if you believe we have not handled your data appropriately.
7. Cookies and Tracking Technologies
Our website uses only essential cookies necessary for basic functionality. We do not use analytics cookies, marketing cookies, or third-party tracking technologies.
Essential Cookies: These cookies are strictly necessary for the website to function and cannot be switched off. They include cookies that remember your cookie consent preference and maintain session information.
Cookie Consent: When you first visit our website, you will see a cookie consent banner. Your consent preference is stored locally in your browser and is not transmitted to our servers.
8. Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
• Encryption of data in transit using SSL/TLS protocols
• Secure hosting infrastructure with regular security updates
• Access controls limiting who can view and process personal data
• Regular security assessments and vulnerability testing
• Staff training on data protection and security best practices
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
9. International Data Transfers
Your personal information is primarily processed and stored within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK authorities, to protect your information in accordance with UK GDPR requirements.
10. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how we handle your personal information, please contact us:
Midtherm UV Limited
New Road, Dudley, West Midlands, England, DY2 8SY
Email: [email protected]
Phone: +44(0)1384 454 645
For data protection enquiries specifically, please mark your communication "Data Protection Request" to ensure it is directed to the appropriate person within our organisation.
13. Supervisory Authority
If you are not satisfied with our response to your data protection concerns, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk